A branding for a hypothetical candy company called Drunk Unicorn. It sells candies with all kinds of liquors inside. The main figure is a unicorn with rainbow horn and a sunglass.
Role /// Graphic Designer, Illustrator
The whol branding was grown with the unicorn. I first have the cenception of him, and added more personalities later on. The horn is the shape of the candy, and the rainbow colors represent different flavors. The little curve on the face indicates he is drunk. I was struggled with the sunglass, and I decided to added it because it feels more interesting and fun. The general idea of the company is a magic moment of fun, so I used lots of circles to create a party-like atmosphere.